We’ve created both corporate and personal blogs for use by our clients. Corporate blogs are a fantastic way to encourage information flow within and outside your company, allowing for engagement and a more sincere online presence.
Though we do need to ask: are you sure that you need a blog? We’ve unfortunately often seen the pitfalls that a blog can create: dead blogs with the last entry dating back to the mid-2000s!
If you don’t think that you can generate enough content on a regular basis to keep engagement then a newsletter sign-up form is a great alternative.